Simple Digital Glossary
Because the digital world shouldn’t feel confusing.
We believe business owners shouldn’t need to understand complicated marketing language to grow their business. Here are simple explanations of some common terms you might see when working with us
Domain Name
Your website address on the internet.
Example:
yourbusiness.co.nz
Think of it like the street address for your business online.
Website
Your online home where customers can learn about your business, see your services, and contact you.
Unlike social media, a website is fully owned by you.
Google Business Profile
Your business listing on Google that appears when someone searches for your business or services.
This includes:
• Your business name
• Contact details
• Reviews
• Location or service area
• Photos
It’s one of the most important tools for local businesses.
SEO (Search Engine Optimisation)
This means helping your business appear in search results when people look for your services.
For example:
If someone searches “plumber Tauranga”, SEO helps your business show up.
Keywords
The words customers type into Google when they are searching for a service.
Example:
“Roof repairs Tauranga”
“Hairdresser near me”
These help Google understand what your business offers.
Social Media Optimisation
Setting up your social profiles so they look professional, trustworthy, and easy for customers to contact.
This includes:
• Bio
• Contact info
• Links
• Profile branding
Call-To-Action (CTA)
A clear instruction that tells a customer what to do next.
Examples:
• Call Now
• Book a Quote
• Send an Enquiry
• Get Started
Good websites always make the next step easy and obvious.
Lead Enquiry
A potential customer contacting your business to ask about your service.
This could come from:
• Website enquiry forms
• Phone calls
• Google
• Social media messages
Conversion
When a website visitor becomes a customer or enquiry.
Example:
Someone visits your website → sends an enquiry → becomes a job.
Content
Anything you post online to promote your business.
Examples:
• Social media posts
• Photos of your work
• Educational posts
• Promotions
Good content helps your business stay visible and trusted.
Analytics / Insights
Data that shows how your online presence is performing.
For example:
• How many people saw your posts
• Website visits
• Enquiries generated
This helps improve your strategy over time.
Digital Presence
Your overall visibility online, including:
• Website
• Google listing
• Social media
• Online reviews
A strong digital presence makes your business easier to find and trust.
Still unsure what something means?
That’s completely normal the digital world can feel confusing.
We’re always happy to explain things simply and guide you through it.